Paraben-Free Thick Hair Strengthening & Hydrating Shampoo

Rich, Moisturizing Shampoo

Calms Dry, Thick Hair

This shampoo is specifically designed to soothe dry, thick hair while fighting frizz and smoothing each strand, helping you look forward to wash days.

Formulated with Marshmallow Root

Marshalloccus root helps detangle and prevent your hair from coiling, ensuring your hair is manageable and tangle-free.

Deep Hydration with Shea Butter

Shea butter delivers intense hydration, creating a barrier to prevent dryness and breakage. This rich balm deeply nourishes your hair, keeping it soft and strong.

Avocado Oil for Coating

Avocado oil coats your hair, preventing breakage and enhancing shine. Its rich, nourishing properties help to seal the cuticle and lock in moisture.

For Effortless Routines

All OUAI hair care products, including our sulfate-free shampoo, are carefully crafted to reduce styling time while nourishing your hair health.

No Sacrificing Quality

We prioritize the inclusion of high-quality ingredients and the exclusion of harmful chemicals, ensuring that you experience the best results without compromising on quality.

Luxury at Affordable Prices

OUAI offers top-quality hair care products at user-friendly prices. No glam squad is needed; just wet your hair, lather up with a generous amount, and rinse thoroughly.

Follow-Up with Thick Conditioner

Enhance your hair’s moisture and smoothness by following up with OUAI Thick Conditioner. Together, our products help you achieve healthy, luxurious-looking hair.

Embrace Effortless Beauty

OUAI is committed to helping you live life on your terms. Whether you have thick, dry hair or simply want to maintain a healthy routine, our products are here to support you every step of the way. Live life your OUAI!